Near Eastern Ford commercial

AJ and I are sitting in Julie’s Pub, using the WiFi and its full of people watching football.
PROPER football, not crass American football.
And then a Ford commercial comes on. It was in English, but such a commercial would never air in the US.
A nicely dressed, bearded, dark-haired, olive-skinned individual strolling through a covered market, and the 2016 Mustang sends him a text message "Ive got your back."
Now he’s riding a dirt bike down massive sand dunes and gets another text "Coming through!" and a 2016 F150 bursts through a sand dune.
Now he’s out to dinner with a foxy, dark-haired, olive-skinned lady and the 2016 Focus shows up.

It was a bit bizarre.